Brixton Market rents are still 60 per cent of those charged on the high street, according to Page, and the company looks for locations where the rent will be less than 5 per cent of turnover. Bukowski sells great breakfasts, burgers, ribs and steak accompanied by delicious beer and wine. It is the brainchild of Naples-born Giuseppe Mascoli who came to the UK in 1989. “We do that by having close talks with our suppliers and growing to support them.”. Choose our No.2 (margherita) or No.6 (chorizo) kits for either 2 or 4 people. - Last updated on As a former chief executive of PizzaExpress, Page is a long-time pizza player, but Franco Manca isn’t the result of him deciding to go head-to-head with his former company. To view current and back copies of the digital edition please click on the magazine cover above. But opting out of some of these cookies may have an effect on your browsing experience. “My main worry is losing our essence as we grow. England has got some of the best milk in the world so why buy fior di latte from Italy and transport it? We’ll probably open in Hungerford before Moscow.”. “Much of the Italian buffalo mozzarella you buy over here has a base made in Germany,” says Mascoli. Subscribe Since the business reopened following lockdown, some of Franco Manca’s regional and suburban restaurants are currently breaking trading records on a weekly basis as people stay away from city centres and metropolitan areas. Unlike the crispier base pizzas of the high-street chains, Mascoli serves the traditional soft-base pizzas of his home city, with which he has been fascinated from an early age. The Aim-listed company, which snapped up sourdough pizza company Franco Manca earlier this year, said it has entered a franchise agreement with Bukowski’s owner to open a new … Make your own Franco Manca pizza at home with the help of our pizzaioli, using properly sourced, fresh ingredients directly from our pizzeria. No expensive refurb also reduces menu prices. Free newsletter Former Pizza Express boss David Page has built his career on the boom in people eating out – but now he says Britain has too many restaurants. var aTags = gptValue.split(','); Buoyed by this success the pair did the same with the Eco site in Chiswick, transforming it into a Franco Manca in 2010. We'll assume you're ok with this, but you can opt-out if you wish. In Franco Manca, we are doing it all again. Earn 1 stamp for every order, earn 6 stamps and the 7th pizza is on the house. Over the Christmas period Franco Manca, the famous pizzerias franchise opened in London in 2008, has donated more than 40,000 pizzas to homeless people.The project, born in 2018 to fight food waste … Giuseppe is not afraid of using British produce on pizza; you certainly wouldn’t get that in Naples. “We are only getting £4,000 a year so I can’t really afford the petrol to go around the country looking at potential sites – I’m not joking,” says Page. This is the future – high quality ingredients combined with low prices, delivering high turnover per site.”. “We believe that the restaurant market in the UK was heading for a correction well before the coronavirus outbreak. The choice of components is in line with the social vocation of the members, therefore all the suppliers are very small and the ingredients are seasonal. He holds a 31.6 per cent stake together with his long-term business partner and Fulham Shore director Nabil Mankarious. With the publication of this announcement, this information is now considered to be in the public domain. Ploughing the same old hackneyed furrow of formulaic me-too offerings won’t work anymore in the UK, especially in times of societal turmoil and economic upheaval. We feel the longer we wait for even the best of these sites the lower the rents we can achieve. We believe this is a sector-wide trading pattern and not unique to our brands. For more info see our cookie policy. It is the opposite of a great square in Rome. This website uses cookies to improve your experience while you navigate through the website. Low price and great product have been the key to Franco Manca’s success so far and, as the company grows, it intends to keep it that way. In fact, for the first year the quota of 20 thousand pizzas was reached (deriving from excess loaves donated to charities by the 50 pizzerias of the franchise), but this year the quota was doubled. Whilst the casual dining sector continues to face a number of cost pressures, the Group does not intend to raise menu prices in the short term as we believe this is one of the fundamental reasons for the success of both The Real Greek and Franco Manca. “Food is the thing, not the interiors. For the Berwick Street opening, he found a site big enough to house a The Real Greek on the ground floor and a Franco Manca in the basement, and this flexible approach could see Franco Mancas popping up in some interesting locations. Its nine-year lease also makes it less attractive. But was the transition from one style of market to another the right thing to do? That’s why we have put a cap on growth. These cookies will be stored in your browser only with your consent. You don't have to. The dough is naturally leavened, very slowly with about 48 hours of maturation. He insisted Fulham Shore – which owns The Real Greek and Franco Manco – is able to offer all these components and that it benefitted from a well-positioned, carefully chosen, fairly rented estate. Mascoli’s approach is to use a few high-value toppings, limiting the number of pizzas he can put on the menu but also allowing the flavour of his bases to shine through. Necessary cookies are absolutely essential for the website to function properly. Little wonder, then, that Franco Manca took the pizza world by storm when it opened in Brixton Market in 2008. Business Profile, I have great fun reminding the board of that.”, There is an option for the company to buy it back but, because it’s making a lot of money, it’s quite expensive, says Page. Slow fast food is now even faster. The Real Greek and Franco Manco boss said plenty of operators were riding the wave of a growing sector when in actual fact they lacked the nous and experienced required. Now with 10 London sites and a number of others in the pipeline, Franco Manca is going places.


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